Friday, 16 October 2015

Can you help with the Bradford on Avon Competitive Positioning Project?

Bradford on Avon Town Council and Visit Wiltshire invite you to participate in a survey which will form an important part of the Bradford on Avon Competitive Positioning Project.
 
The purpose of the project is to develop a positioning and narrative for Bradford on Avon that will help us improve our competitiveness and build our reputation as a place to visit, invest and live. The idea must resonate with the people and stakeholders in the town so that they adopt and support the idea and ensure it helps to underpin and strengthen any communications and marketing for Bradford on Avon.

As an important member of the community we would be grateful if you could complete a 'Citizens Survey' to help us to shape a solution which will make a real difference in the perception and understanding of our town's offer and boost the local economy.

You can find the survey online here.
 
Visit Wiltshire have been working with, Heavenly, a specialist brand consultancy to refresh the destination brand for Wiltshire. They now want to help shape the offers of individual towns in Wiltshire. So Visit Wiltshire have asked Heavenly to develop ideas for Bradford on Avon as part of County wide initiative. Roger Pride the place marketing specialist for Heavenly will spend a number of days here to discover what make it special. The recommendations will be developed and agreed within a week – so no long drawn consultation exercises. 

Please can you help by completing the online survey, to be found at https://www.surveymonkey.com/r/bradfordonavoncitizensurvey by 5pm on Tuesday 3rd November 2015.

Many thanks

Emma Sylvester
Deputy Town Clerk

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